Highlights:
- IPL 2020 gets another official sponsor
- CRED signs deal as the official partner for IPL 2020
- In total 3 official partnerships were filed by Tata Motors, Unacademy and CRED for IPL 2020
The 13th season of the Indian Premier League (IPL) will be held in the United Arab Emirates (UAE) and the tournament has finalised its title sponsor as Dream11. In the latest development, however, IPL 2020 has got another official sponsorship partner on board.
After Unacademy, the credit card payment firm CRED has also come on board as the official partner of IPL 2020.
On Tuesday it was reported that the Board of Control for Cricket in India has completed the official partnership deal with Unacademy and now CRED, too, has come on board as the official partner of the 13th edition of the Indian Premier League and with this, the IPL 2020 has filled up all 3 partnership slots which were also there in IPL 2019.
As per reports, BCCI is going to earn a total of Rs. 120 crore from the 3 partnerships slots which has been filled by Tata Motors, Unacademy and CRED.
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A BCCI spokesperson declared, “We are extremely pleased that we have filled 2 official partnership slots. This clearly shows the inherent strength of brand IPL. Our only deficit this year will be on account of Title Sponsorship which we lost out due to unfortunate and unprecedented circumstances,”.
Earlier it was said that Future Group will become the Title Sponsor of IPL 2020 however after a sudden pullout of the company, Dream 11 rose to the occasion and BCCI was only left with 2 vacant slots in the IPL as BCCI were in fix Unacademy which signed a 3 year IPL central sponsor contract and shelled out around Rs. 120 to Rs. 130 crore for the entire term.
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The official announcement in this regard will be made soon.
BCCI official conferred that “The deal with Unacademy is completed for 3 years. We will make the official announcement soon,”.
Apart from this, after the Future Group backed out and the fantasy sports platform Dream11 was finalised as the Title Sponsor of the 13th edition of IPL, BCCI was still left with 2 vacant spots for the associate sponsors of the tournament.
As Unacademy filled the first slot, BCCI was in talks with other potential partners.
A report from InsideSport said, “the proposed deal with CRED is yet to get the approvals as their is a debate within the IPL GC that the line of business company operates in conflicts with the existing sponsorship partner PayTM.”
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It also added, “PayTM is the IPL’s Umpire partner and also BCCI’s title sponsor for the Bilateral cricket series and domestic cricket in India.”
